Principal Shopping District and Downtown Development Authority
The St. Johns Principal Shopping District (PSD) is a non-profit board of the City of St. Johns, formed in 1998 to represent the interests of businesses and property owners within the Downtown Central Business District. It is funded by means of a special assessment that helps pay for administrative costs and district improvements.
In 2005 the PSD, in collaboration with the City of St. Johns, formed a Downtown Development Authority (DDA) to work hand-in-hand with the Principal Shopping District. The DDA is an authority that works closely with the City of St. Johns to improve the district and to assist it in remaining economically viable. The DDA receives its revenue through Tax Increment Financing.
The PSD/DDA focuses on recruiting new businesses, creating a climate conducive to Downtown vitality, encouraging economic growth, and developing special events that attract people (and potential customers, clients and businesses) to Downtown. Both organizations consist of the same Board of Directors and Executive Director working towards the betterment of the St. Johns Central Business District.
Dining in Downtown St. Johns
The Principal Shopping District (PSD) and Downtown Development Authority (DDA) have five active committees through which most of its work is done by volunteers of the district. They are:
Business Development, Retention and Recruitment
Parking, Maintenance and Security
Executive, Finance and Strategic Planning
Its only paid position is that of Executive Director, which is a part time position (15-20 hours per week). The PSD/DDA also receives great assistance from the staff of the City of St. Johns, and its office is located within the City offices free of charge.
It is our goal to promote and highlight the many benefits of Downtown St. Johns by presenting a positive image to customers, potential investors, businesses, local citizens and visitors through special events and marketing campaigns. We wish to encourage shopping and investment in the downtown district. Marketing the historical roots of our downtown and emphasizing our attributes (such as distinctive architecture, our beautiful street-scape, and businesses of local ownership offering personal service) works towards creating an economic strategy to ensure its sustainability and improve consumer and investor confidence in the area.
What Does the Principal Shopping District and Downtown Development Authority do?
The St. Johns Principal Shopping District and Downtown Development Authority is a non-profit business organization whose purpose is to facilitate programs for an improved growth environment in and near downtown St. Johns, resulting in an even greater place to live, work and do business.
Historic Architecture in Downtown St. Johns
Our goal of community development that emphasizes the preservation and development of traditional downtown resources is an incremental process, and cannot produce change overnight. In order to succeed, a long-term effort requires attention to every aspect of downtown.
The St. Johns Principal Shopping District and Downtown Development Authority is dedicated to taking the progressive steps necessary to ensure the economic vitality in our Downtown through advocacy, communication and special events.
Victorian Buildings in Downtown St. Johns
Through its organization, Board of Directors and Executive Director, the St. Johns Principal Shopping District and Downtown Development Authority strives to:
Market, beautify, maintain and develop Downtown St. Johns as a heritage shopping and business attraction with historic architecture, a friendly environment, local ownership, and personal service that gives the buyer a quality experience.
Promote Activities that will attract and benefit area residents, business, industry and visitors which support the local community.
Sponsor Downtown Events where families and individuals shop, enjoy, remember and return!
Strengthen the connection among downtown locations.
Represent the downtown business district to other community groups and local organizations.